After five years of being America’s best-selling midsize pickup truck, the Toyota Tacoma finally ceded its title to the Ford Ranger in 2019. This marks the first time since 2014 that the Ranger has claimed the top spot, and it’s a sign that Ford is starting to close the gap with Toyota in this highly competitive segment. So, what led to this shift? Let’s take a closer look.
In October, Tesla deliveries totalled 1109 units across Australia, a decrease from the record results seen in August and September. This was due to fewer customer deliveries of the Tesla Model 3 and Model Y. The US electric car brand’s sales taper off to 1109 sales in October after record results in August (3397) and September (5969). Nevertheless, this year, Tesla remains Australia’s best-selling electric car brand, with a total of 9483 sales.
This is well ahead of second-place BMW (1918), which surrendered its prestige market leadership for the month to Tesla. Third-place Mercedes-Benz Cars (1719) was also out in the cold. Overall, Australian new vehicle sales decreased by 2.4 per cent in October, with 88,064 vehicles sold. This follows a 0.5 per cent increase in September (89,523).
It’s all about incentives
Incentives play a big role in pickup truck sales, and Ford offered some serious discounts on the Ranger in 2019. For example, buyers could get up to $4,500 off certain models when financed through Ford Motor Credit. That’s a significant discount, which no doubt helped lure buyers away from Tacoma.
The Ranger also has a lower starting price than the Tacoma, which makes it more attractive to budget-conscious shoppers. And although Toyota offers some solid incentive packages of its own, they weren’t enough to keep buyers from defecting to the Ranger. It’s worth noting that Toyota doesn’t offer significant cash-back incentives on the Tacoma; most deals are low-interest financing offers.
A fresh design helps too
The Ranger got a complete redesign for 2019, which undoubtedly helped it regain its title as a best-selling midsize pickup. The new Ranger is bigger and more capable than its predecessor and features an updated design inside and out. It’s also available with various new tech features, including Ford’s Co-Pilot360 suite of driver assists. The new Ranger is a more attractive proposition than the ageing Tacoma.
It was a good month for uses, with the Ford Ranger reclaiming the top spot in the sales charts after being displaced by the Tesla Model 3 in September. The Ranger was followed closely by the Toyota Hilux and the Mitsubishi Triton, while the MG ZS and MG3 continued their strong showing in the passenger car market. In the prestige segment, BMW regained its dominance over Mercedes-Benz, while Tesla’s sales tapered off after two months of record results. Overall, it was a positive month for the auto industry, with various brands seeing strong sales.
October is A month to grow
The Ford Ranger reclaimed its title as the best-selling vehicle in the US in October, as sales of the rival Toyota HiLux Mayfield to a standstill. This is according to VFACTS statistics released today by the Federal Chamber of Automotive Industries (FCAI).
There were 5133 Rangers sold last month – more than the 4776 HiLuxes found a new home. This is the first time since August 2012 that Ford has outsold its main rival, with Toyota being the top-selling brand for much of 2015 and 2016.
Of course, Ranger sales are down nearly 34 per cent year-to-date compared with 2015’s record-breaking results, but that’s largely due to the updated version being only a few months old. HiLux sales are also down this year – by nearly 12 per cent – and buyers are clearly waiting for new versions of both utes to be revealed next year.
Toyota is expected to unveil an all-new HiLux in February at the Melbourne Motor Show, while a facelifted Ranger will likely be shown around the same time. It is believed that Ford’s mid-cycle update will include an improved interior, which should help keep the sales momentum going until the arrival of the new truck in 2018.
In third place for October, the Mazda CX-5 SUV found 489 new homes, while the Mitsubishi Triton ute (482) and Toyota Corolla hatchback (429) rounded out the top five cars. The Corolla had been a popular choice in previous months but could not keep pace with its HiLux rival last month.
Driving Assistance feature
The Ford Ranger offers a wide range of driving assistance features to help drivers stay safe on the road. These features include adaptive cruise control, lane departure warning and blind spot monitoring.
Ford’s adaptive cruise control feature uses radar to detect and maintain a safe following distance between your vehicle and the one in front of you. This helps reduce driver stress while increasing fuel efficiency by maintaining an optimal speed.
The lane departure warning system detects if the driver begins drifting out of their lane. If this happens, a warning sound will be emitted from the vehicle’s speakers, alerting the driver to take action.
When changing lanes, the blind spot monitoring system uses radar sensors to detect vehicles in adjacent lanes behind your truck. If any vehicles are in these blind spots, an indicator light on the side view mirror illuminates to let you know. This helps avoid accidents and potentially serious injuries.
The Ford Ranger is excellent for drivers who want to feel safe and confident on the road. With advanced driving assistance features, this truck provides peace of mind to help you drive confidently. Whether you’re commuting to work or taking your family on vacation, staying alert and aware of your surroundings is always a good idea. The Ford Ranger can help you do just that!
After five years of being America’s best-selling midsize pickup truck, the Toyota Tacoma finally ceded its title to the Ford Ranger in 2019. This marks the first time since 2014 that the Ranger has claimed the top spot, and it’s a sign that Ford is closing the gap with Toyota in this highly competitive segment. Discounts and incentives played a big role in luring buyers away from Tacoma, as did the Ranger’s fresh redesign for 2019. WithFord making such strong strides with the Ranger, it will be interesting to see if Toyota can regain its crown in 2020.